Smoke Magazine comes to Russia. In the wake of amendments to the law on advertising, which could completely ban tobacco advertising, media Gameland license launches magazine for lovers of cigars. The publishing house bought the license for publication in the journal Russia Smoke from the American company Lockwood Pub lications Inc.
The first issue of the magazine will be released in April circulation of 30 thousand copies, 70% of which will be distributed in Moscow, and 30% - in the regions. Russian version will be the first Western authoritative magazine on cigars in Russia. Smoke Russia destined for aficionado (most sophisticated smokers), and for beginners fans cigars. Tobacco business - a new niche for the publishing house. Recall that Gameland more focused on the younger audiences and publishes such magazines as "Total Football", "Hacker", "Hooligan", "Your Business" and develops TV channel for gamers.
Analysts believe the market launch Smoke timely. It is known that from 1 May advertising of alcohol and cigarettes away from the Moscow metro: leadership has taken this decision in conjunction with the Moscow subway agency "Olympus". Also in early April, the State Duma was again introduced a bill on a total ban on tobacco advertising. The exception should be the place of sale of tobacco products.
"If the law will come into force - said in an interview with the Business & FM expert analytical center" Video International Alexander Yefremov - advertisers may move budgets for hidden advertising in magazines such as Smoke. " Mr. Yefremov said that the ban tobacco promotion in the outdoor advertising last year substantially increased its volume in the press. "If in 2006 the volume of tobacco advertising in the press fell by 8%, whereas in the past it has increased by 30%" - he adds.
The first issue of the magazine will be released in April circulation of 30 thousand copies, 70% of which will be distributed in Moscow, and 30% - in the regions. Russian version will be the first Western authoritative magazine on cigars in Russia. Smoke Russia destined for aficionado (most sophisticated smokers), and for beginners fans cigars. Tobacco business - a new niche for the publishing house. Recall that Gameland more focused on the younger audiences and publishes such magazines as "Total Football", "Hacker", "Hooligan", "Your Business" and develops TV channel for gamers.
Analysts believe the market launch Smoke timely. It is known that from 1 May advertising of alcohol and cigarettes away from the Moscow metro: leadership has taken this decision in conjunction with the Moscow subway agency "Olympus". Also in early April, the State Duma was again introduced a bill on a total ban on tobacco advertising. The exception should be the place of sale of tobacco products.
"If the law will come into force - said in an interview with the Business & FM expert analytical center" Video International Alexander Yefremov - advertisers may move budgets for hidden advertising in magazines such as Smoke. " Mr. Yefremov said that the ban tobacco promotion in the outdoor advertising last year substantially increased its volume in the press. "If in 2006 the volume of tobacco advertising in the press fell by 8%, whereas in the past it has increased by 30%" - he adds.
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